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Context

On average, the Chilean consumer spends USD$18.50 per month on 6 hygiene products, of which approximately 50% corresponds to their packaging, labeling, and transportation. On the other hand, with every purchase, unnecessary and generally one-time-use plastics are accumulated and disposed of, to finally reach a landfill, or in the worst of cases the ocean. 240MM tons of plastic are disposed of globally per year.

Initiative

EcoCarga was created in Valparaiso in 2017, after its founders studied the additional costs charged for the packaging of hygiene products as well as the allarming plastic contamination. This is how they created the first network of cleaning product refilling stations in the country.

Their goal is for consumers to start shopping with both their budgets and the environment in mind, given that they only have to pay for the cost of the contents, which reduces considerably the amounts of plastic.

The service offered is very simple for the customer. First they buy the refillable container, which comes with an ID number which is assigned to the costumer through a QR code. Then, they fill it with the different products that can either be detergents, fabric softeners, dishwasher detergents or multipurpose cleaners. When they run out of product, the container is reused by filling it up at any recharge points.

Additionally, each time the container is reused, the amount of refills are measured through the code and can be put into numbers, providing exact data on how much is being saved and the contribution to the planet, generating motivation for the consumer.

Impact

EcoCarga is currently available in Valparaiso and the Metropolitan regions. They count with 9 stores, 6 corners, 3 mobile modules, and franchises. In addition, they have managed to reach 25,000 families who, by reusing their containers, have avoided the use of over 136 tons of plastic, allowing each customer to save an average of more than $60,000 pesos just for preferring this service.

Photo: Ecocarga

Initiative Commitment
100%

100% of the plastic packaging must be designed to be recyclable, reusable or compostable.

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